Bullring and bull in Pamplona, Spain

A ancient aqueduct in Pamplona, Italy. (ThinkStock)

What to do in Pamplona

If you’ve heard of Pamplona, you probably have Ernest Hemingway to thank. The American literary icon first made his way here in 1923 during the San Fermín festival—known for the running of the bulls—which at the time was virtually unknown outside the area. After three years, Hemingway had gathered enough material for what’s considered his most important novel, The Sun Also Rises . His love for Pamplona isn’t unrequited: Reminders of his influence are scattered about town. A few blocks north of Paseo de Hemingway is the upscale Gran Hotel La Perla, where the writer stayed in his later years. Ask for room 201 (it was 217 in Papa’s time), where furnishings remain from the days he put pen to paper. Nearby, the elegant Café Iruña was a beloved haunt of his. Hemingway never ran with the bulls, but he certainly put Pamplona on the map.

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