Avoid the rocky areas of the beach near the public entrance; instead, head to the glorious portions (especially in front of the Hyatt and Sierra hotels) just 100 meters away. Try parasailing—it's a popular sport, though not cheap (USD $45 for 10-12 minutes air time). Lay out a towel or set up a chair and umbrella anywhere you like, and bring a picnic—no food or drink is sold on this public beach. For a bit of culture, visit La Casa de Arte Popular Mexicano (a great folk art museum) or the ancient Maya ruins of El Rey (The King), both located along the hotel strip.

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