Going to Mar del Plata

What to do in Mar del Plata

by Michael T. Luongo

Mar del Plata has been Argentina's favorite beach resort for more than a century. Historically, it was almost exclusively for the very wealthy—many former summer mansions still exist amidst the ubiquitous high rises. By the 1950's, with Juan and Evita Peron in power, a more egalitarian resort town developed: Unions built summer retreats, completely changing the makeup of the town. Today, the town is largely a middle-class resort that receives nearly eight million visitors during the summer season.

You'll find crowded urban beaches, seafood restaurants serving local fish, and live entertainment along La Rambla, the long walkway overlooking the Atlantic, particularly in front of the...

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