WE just got back from north myrtle beach & we rented the umbrella/chairs,they are 25 bucks from early morning til 5:00 it doesn't matter what time u rent them it's still 25.00 til 5p.m. & there's people sitting there to rent from.We're going back in Aug. & i'm taking my lounge chair & theres this big store called bargains on the beach that has umbrellas cheap also alot of other items bottled sand & shells wit ur name on it,beach tanks & tees for 3 to 10 bucks lots of items you gotta go there for ur umbrella & check out the rest of the store have fun!!!p.s. theres also a carnival next to the beach if u hav kids they'll love it iv'e got 5 kids they loved it all it was our first trip to the beach i'm ready 2 go back! It was actually my 1st time at the beach so my reaction was the same as my kids.